Concert Tickets

If you came upon this article, most likely there are questions regarding what concert tickets are and how they are used that you need answered.  We want to help with all with all of that, and kind of go back to why tickets were introduced years ago and bring you up to date to where the last decade has brought us to digital ticketing.  In doing so, you will become more informed and will be able to enjoy your next event risk free.

The easiest way to explain concert tickets is that they are a way for everyone to enjoy the music of popular artists in person.  Instead of purchasing CDs or downloading music on the computer, people can enjoy the songs first hand.  It's a great lifetime experience for people like yourself to enjoy, and later on down the road be able to tell people you saw that unbelievable artist in concert.  Almost everyone loves music, and it's a part of our everyday lives, so why not get the fulfillment of seeing your favorites live.

From a business standpoint, charging for tickets can create a domino effect in the music industry that is necessary.  For instance, if there was a broadcast saying Amy Winehouse (a national phenomenon) was going to be singing in your local neighborhood, people would just show up from all over.  Without tickets, this would create mayhem, safety issues for both the band and the fans, traffic problems that were not pre-structured, which can all become problems.

Then of course, all the people involved with the music artist on a financial level would stand to lose money on the event.  It costs money for the people that set up the props, sell the merchandise, security, and several other people that get paid.  Not to mention the band itself, the label that promotes them, and even the radio stations around the area that get a piece of the action on some levels. 

So concert tickets create a structure similar to the "single file line" statements you used to hear from teachers as a kid.  Even in the 1950s and 1960s with the likes of Elvis or the Beatles, fans were captivated by being able to see them in person, which helped constitute the structure as we know it today.  However, as we move toward the future there are new innovations that are making things more convenient.

Things like digital ticketing has completely transformed the concert ticket industry.  What started out as the old raffle-like looking tickets with numbers on the top of them, now have moved to something that can cost a lot less.  The change was partially due to where our technology is today and the ability to see fake or duplicate tickets through digital scanning.  It allows those that try to get in using these types of concert tickets to be caught easier and possibly prosecuted.

Quite a difference from the old fashioned style of tickets that are whole when you get to the concert, but eventually you are left with only half after entering the event.  Many fans go to sell those used tickets on websites such as eBay only to find that as soon as an usher tears the ticket in half, the depreciation is substantial.  Digital tickets allow for a more durable, trustworthy version with different shapes and sizes.

The various kinds of digital concert tickets are a major reason why they are so difficult to replicate.  The most popular version is shaped like a rectangle, but with half circle curves on the north and south edges.  A lanyard hole is positioned at the top of the ticket then you see artwork of the event on the front side, with the section, row and seat number on the bottom.  This type of digital ticket in particular has a breakaway tab on the left hand side, allowing ushers to make a clean break which leaves the rest of it intact.  It helps people keep the value of the ticket without having it altered.

There are so many other reasons concert tickets have reached this point, but if you haven't figured it out yet, they are odd shaped CDs.  It gives the people selling them a word of mouth way of advertising through the fans with all the benefits that are included in this fantastic technology.  We understand if this is your first time learning about digital tickets in the concert world, its hard to fathom the point we have reached in the twenty first century. 

With these kinds of concert tickets, you have the ability to send traffic to their websites, attract new fans, market the music artist yourself, and in the end, make more sales.  All the more reason for venues to sell tickets this way and get paid for that type of advertisement for artists around the world.  Again it takes us back to the domino effect where one part leads to another, which has brought us to this creation.

We understand this may be the first time purchasing concert tickets, but don't feel intimidated by new technology.  These are not worldwide mandatory tickets and when you go to your initial concert they may still be using paper tickets.  However, as we move forward and the digital world continues to catch on, our tickets are safer from duplication and the money we spent for them were well invested.  It'll be interesting to see what the world comes up with next in the ticket world.